CEOs on Social?

I saw an article on LinkedIn this morning talking about how less than 10% of Fortune 500 CEOs are on any social media channels. I mentioned this to my husband who said, “That’s what I’d expect,” but as I come from the social media side of the coin, it leaves me with a concern. As the article below states, 2 billion people around the world are on social media (one article I read quoted we are close to 3 billion, which is half the world’s population!) and as a small business owner, I can’t imagine not being on social media. I’ve had other businesses in the past and have a couple of others I run now, and I see the impact of not interacting with fans and followers on my other social media pages. This isn’t about ads or getting the right content, it’s just about connection.

It seems the old school way of thinking about businesses is that CEOs are in the white tower running things and they’ve delegated the “right people” to roles that interact with the public. But these days (and it will continue to move this way), consumers EXPECT all levels of companies to interact with them. I’m not saying that CEOs have to be public or 100% transparent, but from my experience, if I’m able to get to the head of a company easily, either by social or even email, I’m more likely to give them my money, my business and referrals.

Social media is not just a passing fad anymore or a place to waste time watching cat videos. It’s necessary, maybe a necessary evil for some, but if you’re interested in growing your business (small or large), CEOs must be active on social, not just have a presence, to go to the next level and gain new consumers for their brand.

Here’s the article I was referring to. What are your thoughts about CEOs being engaged (or not) on social media? Comment below or post this to your Facebook page.

CEOs Can’t Afford to Ignore Social Media

About the Author

Kathy is a tenaciously passionate Social Media Consultant specializing in helping musicians, artists and women with small businesses increase their brand awareness and reach new audiences within their specifically defined niche market. Kathy blends the science of the mind with her deep and personal understanding of the "beingness" of individuals and groups. By blending her education with her love of music and people, Kathy creates customized plans for clients that are easy to understand and exciting to use. Kathy received her Bachelor's degree in Psychology at The University of Texas at Austin and her Masters Degree focusing on Business and the Human Condition at St. Edward's University. Kathy is also a Certified Paralegal and has Advanced Certification in Conflict Resolution. Aside from being an entrepreneur and avid connoisseur of Prince lyrics, Kathy is a mother of 2, wife, coach, yogi, tap dancer, Peer2Peer music distributor, live music junkie and self-proclaimed Target addict.

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