I absolutely LOVE Buffer.

If you haven’t heard of them, and most haven’t (SAD!), it’s an extraordinarily, easy social media scheduling application that anyone can use. You don’t have to own a business to use it and it’s great if you want to keep your social media channels humming with engaging content, but don’t have the time or energy to post on all of them–PLUS schedule them where you can.

Buffer is what I consider an easier version of HootSuite, which I also love. But it took me awhile to master HootSuite when I first used it 4 years ago. Plus, Buffer wasn’t around then and all my other associates were using this platform. Once it’s set up, though, HootSuite runs great, but it’s not very user-friendly and definitely something I would have to run for clients as a social media consultant, if they chose to use it.

Earlier this year, one of my clients actually turned me on to Buffer. Because I already had HootSuite mastered, I didn’t really think to look for anything else. But, after I looked it up and did a small amount of research, not only did I find it easier to set up, use and share, but my client, who really isn’t too techy, LOVES it! I still do all the scheduling, but she at least can see what’s scheduled and gets emails from Buffer as she has a business account. It was simple for my client to set me up as a collaborator and add all her social channels in one place.

I could go on for days about this application, but this isn’t what this blog is about. 🙂

And now for something completely different…

I saw this infographic earlier and I’m passing along. I found it on Buffer (big surprise!) and it gives a GREAT visual about what I do as an independent contractor and digital strategist. For those that don’t know, I work on my own so some of the items you’ll see on the pic I don’t work on currently, but that’s honestly only about 5% of the graphic.

Although I don’t do EVERY single item daily, I’m constantly thinking about all these things and actively working on a number of these items for each client I have.

As a reminder to those reading, I work with folks that are not that savvy with social, so they are looking to me for content ideas, scheduling and applications to get their social humming and up to speed. So although I look to each of my clients for guidance (as it’s THEIR business), they are looking to me to move them forward. My job is to look ahead if they have a project, class or business opportunity available. It’s then up to me to offer ideas and possible avenues to get that information to 100s or 1000s of people. It’s definitely a creative and fun job!

Below is the infographic I mentioned above. And no, this is no exaggeration 🙂

Oh and if you’re interested in Buffer for personal or business reasons, check out this link for more info and sign up! (I’m not getting paid to promote Buffer, I just think everyone should know about them!)

Let me know your thoughts in the comments about this infographic, Buffer or ask me questions if you have any! And as an aside, the woman on the computer in this graphic looks like me! I’m just not that into pink though. 🙂

A Day in the Life of a SMM

About the Author

Kathy is a tenaciously passionate Social Media Consultant specializing in helping musicians, artists and women with small businesses increase their brand awareness and reach new audiences within their specifically defined niche market.

Kathy blends the science of the mind with her deep and personal understanding of the “beingness” of individuals and groups. By blending her education with her love of music and people, Kathy creates customized plans for clients that are easy to understand and exciting to use.

Kathy received her Bachelor’s degree in Psychology at The University of Texas at Austin and her Masters Degree focusing on Business and the Human Condition at St. Edward’s University. Kathy is also a Certified Paralegal and has Advanced Certification in Conflict Resolution.

Aside from being an entrepreneur and avid connoisseur of Prince lyrics, Kathy is a mother of 2, wife, coach, yogi, tap dancer, Peer2Peer music distributor, live music junkie and self-proclaimed Target addict.

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